Kevin's blog brought to light some interesting information. Recently I have noticed something that Kevin mentions in his blog, the use of Twitter and Facebook tags in ads. It is interesting when companies use their advertising not only to advertise a specific product or service, but to gain following in the social media realm. It is extremely successful of companies to do so because while an advertisement may result in a consumer purchasing what the company has to offer, this is a short-term connection with the company. If they are able to get people to take a look at their social media sites, they can create more loyal, long-term relationships with their consumers. Using social media is a great way to get the public involved and make them feel like they have a voice in the company as well.
Francesca's blog offered a very valuable point regarding the success of using social media as a qualitative form of research. The greatest aspect of the internet is that it is always there. The internet never sleeps, therefore it is a great place to continuously gain insights. Francesca made this point in her example of a new movie being released, and using social media to keep getting comments. I agree that social media is an excellent resource for qualitative research because you are able to reach such a vast amount of people and this allows you to get more comments and opinions then an ordinary focus group would offer.
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