Over the past few weeks I have been discussing the benefits of using social media for public relations purposes. Whether it be for observational, experimental, or crisis communication purposes, social media is most definitely a tool that could be used at the advantage of public relations practitioners. Apparently my classmates agree with me on the usefulness of social media as a PR tool. Two of my classmates blogged about social media, and they're outlooks were very on point with my same ideas.
Kevin recently blogged about crisis communication and how to use social media in such case. A point Kevin stressed and is very true is that with the growing technology information can travel a rapid speeds. This makes it that much more easier for negative news to get out to the public, and what better way then a social media website to post something negative and allow it to feed through and reach tons of people. This is where we would think social media hurts us PR people, however we could use social media to our own benefit because of its rapid spread of information as well. Kevin explains in his blog that as soon as an incident occurs that could shed a negative light on a company, you could immediately correct it by spreading word directly from the company itself in regards to the incident and allow that information to also spread through the social media outlet.
Laura also blogged on social media, and one of her recent blogs posts focused on experimental research. She gave an example that allowed for us to see how social media could be used to experimental research. She makes a very valid point that publicists could often use experimental research and social media together to figure out which outlets work best for which celebrity. Experimental research is used often in PR therefore it is important that it can be used with the social media tool as well. Take a look at her blog and see how to do your own little experimental research!
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